Paid media
Google, Meta, TikTok, and native placements run as one measured system, pointed at a landing page built for the ad and an outcome you can point to. Ad spend is separate.
Illustrative customer journey
Scroll to follow the journey
Google AdsGoogle Ads: Search and shopping demand
Meta: Paid social acquisition
TikTok: Short-form paid acquisition
Google AnalyticsGoogle Analytics: Cross-channel measurement
Taboola: Native ad distribution
HiggsfieldHiggsfield: AI creative generationRun for the outcome that matters
The channels are the same. What counts as a win is not.
Campaigns read against contribution margin, not clicks. A cheap sale that loses money is not a win.
Campaigns read against calls answered, not form count. A lead nobody reaches is not a win.
How it runs
The same five stages, whether the finish line is an order or a booked call.
01
Audience, offer, and the objections a click has to survive.
What we do
What you getA research brief you approve before creative work starts.
02
Angles built around a real objection, not a recycled template.
What we do
What you getA creative set mapped to objections, so every ad has a job.
03
Campaign structure and budget guardrails set before spend moves.
What we do
What you getA launch checklist and budget guardrails agreed before spend moves.
04
Bids, audiences, and creative reviewed against the outcome, not the platform score.
What we do
What you getA weekly change log naming every change and the reason for it.
05
A reviewed read on what the spend returned, and what changes next.
What we do
What you getA monthly report that ends with the next decision named.
What we report
Four systems keep the spend honest, from first click to closed work.
Spend, clicks, landing behaviour, add-to-cart or form starts, orders or booked calls, contribution per order, and cost per closed job.
Server-side and platform events tied together so a sale or a call is attributed to the campaign that earned it, with UTM discipline throughout.
Weekly reads on margin and closed work, broken down by creative and audience, so we know what gets scaled and what gets cut.
Automated checks flag a spend, cost, or conversion anomaly within days — a broken landing page, a tracking gap, a creative that stopped working. A person decides the response.
Reach and impressions are shown as delivery, never as proof of a profitable result.
Who this is for
Paid media works once the destination and the follow-up can carry the click.
The destination and the follow-up already exist. Paid media adds volume to a system that already converts.
Sending paid clicks to a gap doesn't create a result. It just buys a faster leak.
Media budget goes straight to the platform, not to us. Our fee covers what runs around it.
We'll tell you whether paid demand can pay for itself right now, and what to fix first if it can't.