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VividCraft Studio

For Shopify and WooCommerce brands

Turn store traffic into profitable customers who come back.

Store, ads, conversion, email, and reporting — run as one system, so you can see where customers drop off and what to fix next.

Request a free consultationExplore ecommerce services

Illustrative customer journey

  1. Ad
  2. Product page
  3. Checkout
  4. Follow-up email

Scroll to follow the journey

  • Shopify: Store and checkout
  • WooCommerce: Store and checkout
  • Google AnalyticsGoogle Analytics: Journey measurement
  • Microsoft ClarityMicrosoft Clarity: Behavior research
  • Meta Ads: Paid acquisition
  • Google AdsGoogle Ads: Paid acquisition

Ecommerce system overview

Video coming soon

A simple whiteboard walkthrough, recorded on Loom. Under two minutes — from first click to repeat customer.

Who this is for

You have the product. Let’s build the growth system.

Launching your brand, struggling to turn visits into orders, or ready to scale? We connect your store, ads, and email around what needs to happen next.

Launching your brand

Give your product a clear offer, a store ready to sell, and a plan for reaching your first customers.

Turning traffic into orders

Find where the buying journey breaks down, then connect your ads, product pages, and checkout around the fix.

Growing beyond the first purchase

Build useful follow-up and reasons to return, with acquisition decisions grounded in customer value and margin.

For Shopify and WooCommerce brands selling genuine products in the US, Canada, or Europe. No dropshipping. We confirm fit, access, responsibilities, and a workable budget together before starting.

Revenue leakage

Ads can't fix a store customers don't trust.

More traffic won't repair a weak offer, a confusing buying path, or follow-up that ignores what the customer just did.

Demand without conversion

Ads earn the visit. The storefront drops the promise before checkout.

Orders without retention

Customer data exists. The journey after the first order doesn't.

Reports without decisions

Every dashboard shows a different number. None of them connect spend to margin.

Connected ecommerce system

One path from ad to order to repeat order.

Store, ads, testing, email, and reporting share what they learn — instead of chasing five separate platform numbers.

Store

Storefronts that make the offer easy to judge.

Product hierarchy, message, and landing-page continuity decide whether qualified demand can actually buy.

Illustrative workflow · Store: Storefronts that make the offer easy to judge.
Product page
Genuine product
Clear product benefitOffer and purchase detailsOffer carried to checkout
What you gain
A clear buying path for a genuine product, from the offer through checkout.
What we do
Organize benefits, objections, and purchase details around what a customer needs to judge.
How we assess it
Check whether the product page keeps the ad's promise intact and reduces avoidable buying friction.

Acquisition

Acquisition that answers to unit economics.

Media decisions need the offer, a coherent destination, and margin guardrails — not platform metrics alone.

Illustrative workflow · Acquisition: Acquisition that answers to unit economics.
Ad creativeSponsored
Solve the product problemOne audience · one offer
Landing pageSame problem. Same offer.Message match preserved
What you gain
Qualified demand that arrives with the same message it saw in the ad.
What we do
Align audience, creative angle, offer, and landing page, then plan useful variations.
How we assess it
Read demand signals alongside product cost, discounts, fulfillment, media spend, and margin.

Conversion

Experiments grounded in what customers actually do.

CRO is a research discipline — not a guaranteed uplift, not a round of cosmetic changes.

Illustrative workflow · Conversion: Experiments grounded in what customers actually do.
Checkout path
CartDetailsReview
Order summaryProduct and quantityFriction to investigateDelivery detail needs clarity
Research focusBehavior + analytics + contextNo winner assumed
What you gain
A decision-ready view of the friction worth investigating next.
What we do
Combine observed behavior, analytics, and business context before forming a hypothesis.
How we assess it
Define how each test result will change the next decision, without promising an uplift.

Retention

Lifecycle messaging that respects the customer's context.

Retention runs on consent, useful data, replenishment patterns, and a credible reason to return.

Illustrative workflow · Retention: Lifecycle messaging that respects the customer's context.
Consent checked
Lifecycle email
Useful after-purchase guidanceRelevant timing and customer context
Post-purchase → reason to return
What you gain
Useful communication across pre-purchase, post-purchase, and repeat-purchase moments.
What we do
Build consent-based lifecycle messages around customer context and replenishment patterns.
How we assess it
Measure customer contribution beyond opens and clicks without hiding acquisition effects.

Measurement

Measurement you can act on.

Reliable tracking, clear definitions, and human review come before any automated decision.

Illustrative workflow · Measurement: Measurement you can act on.
Store eventsMedia sourcesCommercial definitions
Review gateHuman-reviewed
ReportingDecision-ready signalsFailures stay visible
What you gain
Trusted signals connected to reporting that supports a reviewed decision.
What we do
Reconcile event quality, source consistency, and commercial definitions before automation.
How we assess it
Keep ownership, human review, and visible failures in every repeatable workflow.

From numbers to decisions

Know what’s working— and what to fix next.

Three questions keep your store, marketing, and follow-up focused on the business—not just the platform reports.

Margin

What’s left after the costs of each order?

An order, unpacked
Order revenueIncome
Product + discountsFulfillment + ad spend
Contribution margin

Put product cost, discounts, fulfillment, and ad spend beside revenue before deciding what you can afford to spend on growth.

Set acquisition guardrails.

Conversion

Where do shoppers leave before buying?

Product
Cart
Checkout
Investigate where people leave

Follow the path from product view to checkout. Compare conversion by traffic source, then investigate the friction behind each drop-off.

Choose the next test.

Customer value

What happens after the first purchase?

First order

Start the relationship

Useful follow-up

Help, care, replenishment

A reason to return

Measure repeat purchases

Measure repeat orders over an agreed period. Connect useful, consent-based follow-up to observed customer value—not assumed lifetime revenue.

Plan a reason to return.

Measurement illustrations, not client results. Definitions and measurement periods are agreed before reporting.

Shared capabilities for ecommerce brands

Fit and pricing

Pick the scope that matches where your store is right now.

Each tier includes every platform within its scope — no per-channel caps. Move up when the work calls for it.

Paid media

$1,000/mo

Month-to-month

Best for: Stores with a proven product that need steady, profitable traffic.

  • Google, Meta, TikTok, and native ads
  • Campaign strategy, setup, and daily management
  • Conversion tracking checked before spend scales
  • Creative testing plan
  • Monthly strategy call
Request a free consultation

Paid media + email

$2,000/mo

Month-to-month

Best for: Brands with steady traffic that want more revenue from every customer.

  • Everything in Paid media
  • Klaviyo, Omnisend, or Mailchimp
  • Welcome, abandoned-cart, post-purchase, and repeat-purchase flows
  • Campaign emails planned around your offers
  • Strategy call every two weeks
Request a free consultation
Full scope

Full growth

$4,000/mo

3-month minimum

Best for: Brands ready to fix the whole path from first ad to repeat order.

  • Everything in Paid media + email
  • Conversion research and prioritized tests
  • Product page, cart, and checkout improvements
  • Live performance dashboard
  • Weekly strategy call
Request a free consultation

Custom

Quote

Scoped

Best for: Businesses that need systems built, not only channels run.

  • Shopify, WooCommerce, or custom websites and web apps
  • AI agents and workflow automation
  • CRM, GoHighLevel, or Odoo ERP
  • Expanded content and creative production
  • Live dashboard and weekly strategy call
Request a free consultation
Compare plans
What you getPaid media$1,000/moPaid media + email$2,000/moFull growth$4,000/moCustomQuote
Paid media managementIncludedIncludedIncludedIf scoped
Email and retention flowsNot includedIncludedIncludedIf scoped
Checkout conversion optimizationNot includedNot includedIncludedIf scoped
Websites, AI, CRM/ERP buildsNot includedNot includedNot includedIncluded
Strategy callsMonthlyEvery two weeksWeeklyWeekly
Live performance dashboardNot includedNot includedIncludedIncluded
Minimum termNoneNone3 monthsPer proposal
Cancel or switch planAnytime, from next cycleAnytime, from next cycleAfter 3 monthsPer proposal

Billed separately

Ad spend
Paid directly to the ad platforms, so you keep ownership of accounts and budget.
Software subscriptions
Store apps, email platform, CRM, and other tools stay on your own accounts.
One-time setup fee
Quoted per brand after the free consultation, before you commit.
Creative production
Photo and video shoots, UGC, and other production are quoted when needed.

Pricing questions

How is the setup fee decided?

It depends on what your accounts, tracking, and systems need before work can start. We quote it per brand after the free consultation, so you see the full cost before committing.

Is ad spend included in the monthly fee?

No. You pay the ad platforms directly. The monthly fee covers our strategy, management, and reporting — never a share of your budget.

Can I switch or cancel my plan?

Yes. Paid media and Paid media + email can be switched or cancelled at any time; the change applies from your next billing cycle. Full growth has a 3-month minimum, then works the same way.

Are there limits on platforms, campaigns, or emails?

No per-channel caps. Each plan covers every platform within its scope, and we agree priorities with you on each strategy call.

Which plan should I start with?

Bring your store and numbers to the free consultation. We will recommend the smallest plan that fixes your biggest leak first.

Prices in USD, excluding tax. Setup fee quoted per brand. Ad spend, software subscriptions, and creative production are billed separately.

Proof status

Client evidence is not yet published.

Pending approval

Case studies are pending approval. Until then, founder experience is not presented as VividCraft client results. What will be required: permissioned evidence with scope, ownership, metric definitions, timeframe, caveats, and external factors.

Find the biggest leak before you spend more.

Show us your store, offer, traffic, and customer data. You'll leave with the three things most worth fixing first.

Request a free consultation